When, in 1920, Jose Pons Pedro created the initial form of what would later become the company POINT, craftsmanship was the natural process for the manufacture of objects and furniture of natural fibres. The second generation of the Pons family was a pioneer in understanding that the fusion of craftsmanship and industrial design was the best strategy. In 1970, it incorporated the designer Gabriel Pons to harness the know-how of the craftsmen who weaved the fibres of rattan core by hand, in order to create products adequate for the international markets which they had already entered.
At the beginning of the 80s, the production of rattan furniture underwent a very important change. The countries of Indochina changed their legislations to ban the export of raw materials and allow only the export of processed products. Their goal was to incorporate added value in their exports.
As is well known, a company does not become international by only exporting. In the face of these changes, the current managers of POINT, the Pons brothers, had to take the decision of outsourcing the manufacture of their products in order to remain competitive. These changes represent a key milestone in the history of POINT, as it became a multinational company, initially small in size, but with a great forward-looking spirit. Design was already a key tool in this strategy.
Now the company is managed by the third generation of the Pons family. When Juan Bautista Pons, the son of the founder, died in 1980, his four children took over the management. José Juan, Francisco, Vicente and Antonio constitute the Management Board and Committee of the company.
Since 2005, POINT has more than 12,000 m2 of facilities, consisting of buildings used for warehouses, upholstery production, assembly, dispatch and offices.