Potocco Spa, artisan background and international attitude for a Made in Italy design story. Potocco’s business history starts in 1919 when Domenico Potocco, great-grandfather of the current sole director Antonino Potocco, gives life to a small artisan workshop for the production of chairs in Manzano (UD), the iconic city of the well-known Italian Chair District.
During these 97 years of activity, the willingness to fulfill the needs of the International markets as well as the need to manage an increasing volume in terms of orders has brought the company to evolve and, even though maintaining a strong artisan background, to specialize in the industrial production of chairs, tables and other high quality furniture elements, suitable for both the outdoor and the indoor contexts and aimed not only at the home sector, but also at the contract one. As a Made in Italy design leader, Potocco has been able to adapt rapidly to the new market needs and consequently it has also been able to reach specific market niches within the contract sector.
For many years indeed the company has been providing with its products notables brands of the naval, luxury and retail sectors, mostly thanks to its flexible production structure that enables it to offer an outstanding degree of customization. The passion and commitment that Potocco has always been dedicating to its activities have been recognized with several awards such as the “Triangolo d’oro” (best chair producer within the Italian chair district) and, on the occasion of the economic progress award ceremony announced by chamber of commerce of Udine, for the outstanding quality of its products as well as for its en- entrepreneurial dynamism.
Moreover, in 2011 Potocco has been awarded for its 50th participation at the International furniture fair in Milan, honoring its steady and constant presence since the first edition.