Giovanna Modonutti. Udine, Italy - 16th August 1953. It is not uncommon for someone working in the field of Art Direction and R&D to have confronted oneself from the very beginning with a strong family company heritage, together with a great passion for his job. In Italy these two aspects are frequently tied and in Giofra the experience inherited from the maternal family in the field of chair manufacture is combined with that of the paternal family, specialised in the application of leather. Her story starts from this family background. The experience acquired in the course of her activity and the profound understanding of leather is essential to her today and allows her to design products that emphasise the special characteristics and complex applications of leather, frequently interpreting the demands of the clientele.